Vogel’s study on the impact of presentation visuals on persuasion (1998) did not really provide conclusive evidence of the effectiveness of animations. Some improvements in comprehension and perception of the presenter were noted, but these did not translate into a significant improvement in persuasive effect. The quality of the graphics and the way animations were used in the study could have contributed to their lack lustre performance.

This article adds some interesting information from a 1991 study to our emerging understanding of animation effectiveness. Read the rest of this entry »

The argument for and against PowerPoint (mostly against) goes on. Many have picked up on thoughts expressed by Edward Tufte in his essay “The Cognitive Style of PowerPoint”. Regardless of where you stand on the debate created by this essay, it is important to understand that Tufte’s essay is opinion… not science. There are no studies that show PowerPoint is “making us stupid”, or that we should not trust presenters who rely on it or that projected visuals should be thrown out in favor of handouts. It is also very popular these days to decry the widespread use of the ubiquitous Bullet Slide. Keep in mind that to date, Presentation Facts has found no empirical evidence that the much maligned Bullet Slide is significantly more or less effective than any other type of visual. (It may or may not be better, or worse than other visuals, we just haven’t reviewed studies yet that clearly answer this question).

We have however found clear evidence that what happens before… and after visuals are created can significantly impact the persuasive effect of a presentation. Read the rest of this entry »

You have probably heard it said that when giving a presentation, you are the primary visual. A 1979 study adds some credence to this bit of common wisdom. Read the rest of this entry »