In part 1 of this post, I briefly described the background and study design of the UM/3M research conducted by Doug Vogel in 1986. In this post, I will highlight the primary results along with some interesting information I had never heard before about a small side study Vogel did with some “extra” subjects in this study.

If you haven’t reviewed part 1 of this post, please do so because it is the excellence of the design and conduct of this study that lends credibility to the findings. Vogel intended this work to be a baseline for continuing research and in the design of this study has given us a great model of what quality research in the use of presentation visuals looks like. Read the rest of this entry »

Background
Douglas R. Vogel is a professor and chair of Information Systems at the City University of Hong Kong. He is recognized worldwide for his research in areas like group support systems, MIS and collaborative information systems. Although most Presentation Professionals would not know Vogel by name, he has played a key role in developing our understanding of how visuals support persuasion in a presentation setting. Read the rest of this entry »